Branding

Story and Community

The majority of our communication projects and initiatives are often referred to as ‘community branding’.

Community branding involves developing communication tools, such as logo(s), typographic standards, marketing collateral, and other brand elements that help to differentiate a community’s story.

However, a community brand is a massively complex narrative - a story brought to life by people, place and culture.

A brand is a community’s story, and it’s why our work never focuses exclusively on communication tools. It’s why in addition to tools we develop communication processes, guidelines, and engagements. It’s the telling and living of a story which leads to inspiring, innovative, sustainable community.

Yes. We do ‘community brands’. But more accurately, we develop Community Communication.

“What was different about the cities that didn’t die, but kept on finding new things to do?” – Jane Jacobs