Mindful and helpful
Myths and misconceptions

Every so often, a community goes through a process of strengthening their brand. A community branding process is about strengthening a story to create a better future. It’s about working and conversing together towards possibilities. Strengthening a brand can be one of the most valuable processes a community undertakes.

That said, there are often a number of misunderstandings associated with brands and branding. Here’s a little collection of myths and misconceptions about brands, as well as explanations that help clear them up.