Sun Peaks Resort

Canada’s alpine resort.

Sun Peaks Resort is one of Canada’s original resort municipalities. This four-season community is situated in an spectacular mountain setting. For a community, they had a remarkable amount of marketing actions. However, they lacked consistency and continuity in their messaging, and sought to develop a campaign that allowed them to be immediately distinguished, recognized, and differentiated from their competition. Metrics and studies showed that they possessed highly desirable characteristics, but they were challenged in communicating those attributes in a salient and compelling manner. After extensive consultation with the community, resort, and stakeholders, we developed a campaign centred on Sun Peaks as Canada’s Alpine Village. The campaign was accompanied by a clever, versatile communication platform that featured both a learning theme for increasing initial awareness, as well as everyday communication tools. 

Story & Co.’s communication tools and messaging convey that there is more to learn about Sun Peaks Resort. But rather than the arduous experience associated with sales and education, we took a different approach. As any developmental educator knows, playing is the first form of learning. It’s freeing, imaginative and fun. The awareness tagline couldn’t be more appropriate: “Play here. Learn more.”

“Studies have shown you have no idea what you’re missing. We can take care of that.”
Promotional poster / ad template for Sun Peaks Resort.

Promotional poster / ad template for Sun Peaks Resort.

Promotional poster / ad template for Sun Peaks Resort.

"Hallmarks of an incredible community experience? It might be easy to get there. But it’s hard to leave."
Promotional poster / ad template for Sun Peaks Resort.

"Playing is the first form of learning. That’s why our study halls have pints. (Wait until you see the playground.)"
Promotional poster / ad template for Sun Peaks Resort.

Promotional poster / ad template for Sun Peaks Resort.

Promotional poster / ad template for Sun Peaks Resort.

Promotional poster / ad template for Sun Peaks Resort.

Communication Guidelines for Sun Peaks Resort.

Communication Guidelines for Sun Peaks Resort.

Sun Peaks Resort: Story document.

Story & Co. wrote an extensive narrative for the resort, articulating salient points and compelling reasons to visit, and showcasing the community’s culture. The resort narrative serves as a foundational document that can be used to guide future collateral development and bolster press relations.

Sun Peaks Resort: Story document.

Sun Peaks Resort: Story document.