Sparwood

Yours and mine.

Sparwood is located on BC's other side, 972 kms from the nearest killer whale and the any sort of proliferation of sushi establishments. This small town with a big truck and a rich coal mining industry worked with Story & Co. to establish communication tools and guidelines for their community. We got to meet dozens of people, tour the area, and then work with committees, stakeholders, and municipal government to develop a comprehensive suite of communication tools and processes. We created strategy and recommendations, and worked with Sparwood to help them reach their communication objectives. Story & Co. created a user-friendly municipal website, a strategic marketing overview, and gave signage recommendations. After a couple years of correctly using their communication tools, the city is increasingly engaged and progressive. They were also selected as a site for an $85 million corporate investment, in part because “comparatively, they looked like they were the most intentional.” Not bad.

Sparwood promotional poster / ad template.

Sparwood promotional poster / ad template.

Sparwood business card. Did we mention this community is fiercely proud to work hard and get ‘er done?

Sparwood promotional / information brochure.

Sparwood promotional / information brochure.

Sparwood corporate ID package.

Sparwood promotional poster / ad template. As any discerning 3 year-old male who’s driven across Canada will tell you, Sparwood is home to the world’s largest truck. 

Sparwood promotional poster / ad template.

Sparwood’s Communication Guidelines.

Page spread from Sparwood’s Communication Guidelines.

Page spread from Sparwood’s Communication Guidelines.

Page spread from Sparwood’s Communication Guidelines.

Sparwood’s website, the community’s primary provider of online communication.

Sparwood’s website: step-down page.

Sparwood’s website: step-down page.

Sparwood’s website: step-down page.

Story & Co. helped edit and produce Sparwood’s 2012 Annual Report.

 

Brand-consistent interpretive community signage.

Brand consistent interpretive community signage.

Brand consistent interpretive community signage.