Revelstoke

A #1 destination.

Revelstoke has always been an original BC destination. In fact, the community was originally established by CP Rail as a destination, to encourage the rest of the world to experience the grandeur, majesty, and culture of Canada’s mountains. Today, Revelstoke remains one of Canada’s premier mountain communities, and they turned to Story & Co. for assistance in telling their story. We met with decision makers, toured the community, and spoke one-on-one with key stakeholders. After research and due diligence, we developed a comprehensive set of communications guidelines and marketing materials for Revelstoke, including a new logo, usage guidelines, and ad templates.

Ad template developed for Revelstoke promotion. “We’re near the middle of nowhere, just off Canada’s HIghway #1. Some stop here. Those who know, stay.”

Ad template developed for Revelstoke promotion.

Ad template developed for Revelstoke promotion.

Revelstoke’s Communication Guidelines. The communication tools reflected Revelstoke’s history as a highway and rail destination, as well as its proximity to National Parks and outdoor recreation.

Page spread from Revelstoke’s Communication Guidelines.

Page spread from Revelstoke’s Communication Guidelines.

Page spread from Revelstoke’s Communication Guidelines.