Kicking Horse Mountain Resort

A fresh adventure.

This four-season resort is one of North America's legendary adventure destinations. Story & Co. worked with Kicking Horse Mountain Resort (KHMR) for over half a decade developing communication materials, strategic consultation, and ongoing brand development.

Destination resorts are interesting. They are communities in themselves, and possess multiple stories as well as multiple and diverse audiences. From dirtbag skiers and hardcore hedonists, to luxury real estate property owners and discerning adventurers, to first time families in the mountains: Story & Co. developed targeted messaging and communication designed to not just build the brand, but to develop ongoing, long-term relationships. In its time, KHMR possessed one of the most distinguished brands in the industry. It’s now owned and operated by ski resort conglomerate RCR, but still remains a great destination for fresh adventure. Over the years Story & Co.’s work has included ad campaigns, special event promotional pieces, direct mail, brand usage guidelines, web development, e-marketing, real estate launches, and more. No horsin' around.

Kicking Horse Mountain Resort tradeshow lure collateral.

KHMR wedding promotional piece: detail.

Grizzly, gondolas, mountains & more. Summer advertising brochure. Story & Co. worked with KHMR’s marketing team to develop summer product packaging and subsequently created messaging.

KHMR winter brochure.

“They’re lying. It’s not a once in a lifetime experience. Once is not enough, no matter what they say!” KHMR Winter brochure: detail.

Eagle’s Eye is Canada’s highest dining experience. We ensured its elevated taste was readily apparent.

Detail from KHMR promotional collateral.

Detail from KHMR promotional collateral.

'Some call it heaven. Others call it home.' Detail from KHMR promotional collateral.

Detail from KHMR promotional collateral.

Detail from KHMR promotional collateral.

Detail from KHMR promotional collateral.

Detail from KHMR promotional collateral.

Ad template for Kicking Horse Mountain Resort.

Poster for seasonal exclusive dining series at Eagle’s Eye Restaurant.

Poster for seasonal exclusive dining series at Eagle’s Eye Restaurant.

Story & Co. worked with Kicking Horse Mountain Resort to acquire signature experience-driven images for resort promotion on multiple occasions. These shoots required creative development, model acquisition, photographer liaison, and on-site management.

KHMR signature experience-driven image.

Kicking Horse Mountain Resort ad.

Poster for seasonal exclusive dining series at Eagle’s Eye Restaurant.

"Get Bucked. Prepare to get down."
Kicking Horse Mountain Resort ad.

"Fresh. Deep. Soft. That’s just our beds. Wait until you see the mountain." 
Kicking Horse Mountain Resort ad.